On-Page SEO,
done properly
Most websites underperform not because of technical issues, but because on-page signals are misunderstood or skipped entirely. This program covers what actually moves rankings — from title tags to internal linking structures.
What you'll cover
Three practical skill areas
Each module focuses on a specific part of on-page optimization. No filler, no repetition — just the things that require attention and produce measurable results.
Content Signals & Metadata
Title tags, meta descriptions, header hierarchy, and keyword placement — how each element communicates relevance to search engines without keyword stuffing.
FoundationInternal Linking & URL Structure
How internal links pass authority, when anchor text matters, and why flat URL structures typically outperform deep nested hierarchies for crawlability.
ArchitecturePage Experience Signals
Core Web Vitals in practice: reducing LCP with image sizing, eliminating layout shift from ads and embeds, and improving interaction responsiveness.
PerformanceFull course outline
Six modules delivered over four weeks. Each builds on the previous one, so you leave with a coherent system rather than disconnected tips.
- check_circle Crawling vs. indexing — the real difference
- check_circle How Googlebot parses DOM structure
- check_circle Canonicalisation and duplicate content
- check_circle Robots directives and their scope
- check_circle Character limits and pixel width reality
- check_circle Writing for click-through, not just ranking
- check_circle When Google rewrites your title (and why)
- check_circle Bulk auditing title patterns with Search Console
- check_circle H1–H6 semantics versus visual styling
- check_circle Entity identification through heading patterns
- check_circle Content depth signals — word count and topical coverage
- check_circle Featured snippet eligibility through structure
- check_circle File formats: WebP, AVIF, and fallback strategy
- check_circle Descriptive alt text without over-optimisation
- check_circle Lazy loading and above-the-fold priority
- check_circle Image sitemaps and Google Images traffic
- check_circle PageRank flow through internal links
- check_circle Anchor text variety and over-optimisation risk
- check_circle Pillar-cluster content models
- check_circle Identifying orphan pages with Screaming Frog
- check_circle LCP: what causes slow largest content paint
- check_circle CLS: diagnosing layout shift with DevTools
- check_circle INP: interaction to next paint — what it measures
- check_circle Field data vs. lab data — when they disagree